CEO Jesus

Since last week I took on a Jesus I’m not too big on, I figured I’d balance everything out by exploring a Jesus who is nearer and dearer to my heart than I really enjoy admitting.  So without any further ado, may I present to you

CEO Jesus (a.k.a. Corporate Jesus, Business Model Jesus)

CEO Jesus loves to ADMINSTER sacraments. Or ordinances.  Whichever you prefer.  He'll take a poll and get back to you on what we're going to call them. This is a Jesus who’s been growing in popularity in the Church since the 1970s, and we can probably attribute both the seeker movement and the megachurch to his activity.  It was around that time leaders in the church really began to look to corporate America for guidance and inspiration.  So we began to see churches with Mission Statements (and later Vision and Process and a host of other flavors of statements) and Core Values.  We began to hire according to skill sets, even creating positions like Administrative Pastor.  Malcolm Gladwell and Seth Godin have joined Max Lucado and Rick Warren as must-reads for any church leader (and when the heck is Mitch Joel going to get on that list?  Come on, people!). This hasn’t been all bad; indeed, it may have been inevitable.  Given that our culture is so shaped by the culture of Corporate America, we should have expected some degree of syncretism.  And leaders like Bill Hybles and Andy Stanley are shining examples of faithful incarnation of the Gospel in corporate culture. But Corporate Jesus is really all about making you a better person.  He has worship services and encourages us to church shop until we find a place that meets our needs.  He wants us to worry about whether or not we like the music or how well the sermon feeds us.  This body of CEO Christ creates rockstar senior pastors and pop-perfect worship bands.
A good friend of mine recently interviewed at such a church, and during their Sunday gathering, his wife commented that he probably wasn’t cool enough to be a part of their leadership.  She was only partially joking.
The CEO Jesus is slowly working his way down the corporate church ladder: more and more churches are embracing strengths-based ministry, in which a person is profiled and then invited to serve where their unique combination of gifts and talents will best benefit both them and the larger church corporation ::ahem:: excuse me, larger church body.

Here’s my problem with CEO Jesus: I love him.

I love this model of church.  The reason we borrow so heavily from business is because their models work. Really well.  I have become a much better minister thanks to Marcus Buckingham and Tim Sanders’ mentoring.  Made to Stick and Communicating for a Change pretty much revolutionized my preaching.

And I really do believe that we love God best when we are good stewards of all the gifts we’ve been given, including our strengths and talents.

But what about the fact that the Gospel is not primarily about me?  What about the fact that I’m called to die with Jesus, not promote myself or my company (dang it, I mean church!)?  What about the fact that his strength is enough for me, that his strength is made perfect in my weakness, not my top 5? (that’s a Strengthsfinder reference for the uninitiated)

This is a tension the Body of Christ must take seriously.

We walk a tight rope and falling to either side is deadly.  On one hand, we have the consumer church culture and rockstar, too-cool-for-school church leaders.  We run the danger of becoming a cheap, plastic generic Church made not in China (maybe we’d be better off taking a lead from Chinese churches?) but in focus groups and opinion polls.  On the other side, however, we run the risk of becoming ineffective.  I know that word is unpopular; we’re not supposed to measure God’s work because it’s somehow unfaithful.
In response to this problem Andy Stanley once said, “One time Jesus fed 5,000 men plus women and children.  How did they know how many people there were?  They counted them!
We should always be asking ourselves if we’re doing the most we can with the resources and energies we have.  If our vision is really God’s vision.  If it’s a BHAG (pronounced bee-hag, from Jim CollinsBig Hairy Audacious Goal).  If it’s something we can do on our own – the way CEO Jesus would want us to, or if we’re actually going to have to step out in faith and trust the real Jesus, who promised that we’d do even greater things than he, who promised never to leave us or forsake us and in whose name we will not rest until the whole world has been reconciled.

How much have you interacted with the CEO Jesus?  Do you see corporate culture in your church?  Do you like it or not?

email
  • http://jakemalloy.com Jake

    Though, to me, corporate church smells like Man, to whom I love to stick it, my mathematical/modern inclinations do love reason and efficiency. That is to say, I feel some of that struggle.

  • Scott

    Perhaps it's because of my AG connections or the fact that I'm only just not dipping my toe into the waters of "professional" ministry, but I've never felt too much of the call of CEO Jesus (I've often been a bit more like Jake, giving Him the sideways, suspicious glance). However, I've definitely been around people who have felt that pull, and it's often contagious (often because the people who like that sort of thing ARE made more effective communicators and, well, salespeople by their corporate connection).

    I'm enjoying this series. Keep it up.

  • http://markman700.wordpress.com/ Mark West

    I like the organizational aspects of the Corporate model. Having dealt with churches that lacked direction and clear leadership, which left people confused and abused. The main problem I see is that Corporate model has trouble defining success. It can lead its followers to a "return on investment" view of success. Where as the kingdom worker sometimes never truly see the fruit of their part of the kingdom work.

  • http://www.jrforasteros.com JR. Forasteros

    @Jake and Scott - Thank you for your comments... I think this Jesus does tend to create institutions, though I'm also impressed with how this model of Church has allowed us to infiltrate the top levels of the business world (guys like John Maxwell, plus our interactions with the likes of Jim Collins). I also think that business is moving in a great direction - guys like Mitch Joel and Tim Sanders are talking a lot about giving before you get and stuff like that.

    @Mark - I think you nailed an important piece I overlooked. The Business world measures success very differently from the Church. When we confuse that, we end up in a bad place. Thank you!

  • Chip

    Don't forget the earlier CEO Jesuses, like that represented in Bruce Barton's 1925 novel _The Man Nobody Knows_ -- Jesus as advertising exec, the "founder of modern business"!!!